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Welcome


Fitness Law

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Welcome


Fitness Law

 

A UNIQUE APPROACH TO LEGAL ADVISING

AND BUSINESS DEVELOPMENT FOR FITNESS PROFESSIONALS

BY FITNESS LAWYERS

 
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The Need


we get you, we really do.

The Need


we get you, we really do.

 

After working with tons of amazing clients in the fitness space, we saw that all fitness professionals were making the same mistakes. They were awesome at building communities and empowering others through fitness. But, they just didn’t get the law, hampering their business from growth and unnecessarily exposing themselves to risk.

 

And so, we created Fitness Law, which is intentionally designed to support our community in crushing their business goals, while being mindful of all of the legal aspects that affect an athlete and fitness entrepreneur.

 

Let’s sweat, figure out your needs and hook you up so that you are comfortable and confident with your business. From there, you build your dream and we cheer you on!

 
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Legal Expertise


How we help

Legal Expertise


How we help

Fitness Entrepreneurs

  • Dream to Reality 
  • Corporate Structure, insurance, all necessary agreements to thrive

Fitness Studio Owners

  • Everything required to be operating at best business practices

Trainers

  • Waivers + Services Agreement
  • Brand uilding

Intellectual Property

  • Trademarks, Copyright, Licensing Agreement
  • Getting to passive income

 

Fitness Influencers

  • Empowerment through your own agreements on your own terms
  • Negotiating sponsorship deals

Outdoor Fitness Activities

  • Appropriate waivers to play outside
  • Review Insurance Policies
 

Clothing and Merch

  • Wholesale and Distribution Agreements
  • IP Enforcement 

Fitness & Adventure Retreats

  • Participant Agreements + Retreat Policies
  • International insurance + Waivers 
 
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Fitness Community


“you are the average of the people you spend the most time with”

Fitness Community


“you are the average of the people you spend the most time with”

We are so grateful to share our energy and passion with these amazing clients who help create our conscious Community.

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What our FITNESS community is saying


"Working with Conscious Counsel has been everything you could wish for with legal representation. They have enabled me, as a business owner, to trust in my process knowing that my team has my back. The diligence they've shown is evidence of how much they truly care. Always thoughtful, truly supportive and incredibly present."

 

- Shea Emry, CFL's 2x Nastiest Player, 2x Grey Cup Champion Men's Health Advocate, Founder of Wellmen + The Men's Adventure Club


"Cory is a unicorn in the legal industry. Finding someone who had the legal chops, combined with the care and humanity that are core to our values, has been a magical experience. And very, very, effective."

 

- Danielle LaPorte, creator of The Desire Map and author of White Hot Truth


"My wish is that we never take the human out of any experience in life, in business or in mediation. Thankfully, we met Cory who was able to inject a heart beat into all of our necessary (legal) documents at The Corker Co. Over fresh pressed juice, Cory would ever so pragmatically ensure we knew our risks and our opportunities while never losing enthusiasm for why our business exists. Most of all, I count on Conscious Counsel to see what's possible if we meditate before we mediate, always!"

 

- Steph Corker, People Consultant at The Corker Co. + Ironman Canada 2016 Champion